Lonely Planet Writer

Salute to Croatian café that hasn’t increased prices in 18 years - and it's staying that way

Fancy a cup of coffee at 1998 prices? Better still, how about  a shot of spirits at the rate it would have cost you 18 years ago?

A cup of coffee still only costs the equivalent of 40 cent in Euro in Miro's café in Croatia
A cup of coffee still only costs the equivalent of 40 cent in Euro in Miro’s café in Croatia Image by Susanne Nilsson / CC BY-SA 2.0

It sounds too good to be true, except that’s exactly what you will find in Croatia’s Café Bar Klarić.  Owner Miro Klarić is happy to dispense you the best drinks at a going rate that will always keep the customer satisfied. According to Croatia-week online magazine, Miro’s simple philosophy is that the guest is happy to keep coming back when the price is right.

A shot of spirit for 80 cent? Hard to believe but it is true in
A shot of spirits for 80 cent? Hard to believe but it is true in Miro’s cafe  Image by Dominick / CC BY 2.0

Situated between Karlovac and Rijeka in Plešce, the café where prices had stood still will sell you a cup of coffee for three kuna which is the equivalent of 40 cent in euro. A shot of spirits will cost you six kuna or 80 cent while a 500ml beer costs just over a euro. Miro last changed the price list in his premises on April 17, 1998 and doesn’t intend to increase them before he retires. The only exception was when he increased the price of beer by a full 13 cents! And even then he said he did so with “a heavy heart.” “I do not want to force anything,” he explained, adding that because people don’t earn too much in his district, he felt the best way to have customers was to make the prices accessible for them. The proud owner said that because of his theory, there were always people in the café.