It may be one of Europe’s less explored destinations but if a spectacular new video has the desired effect, that may well be about to change.
New footage for a tourism campaign for Poland was filmed in ultra-high definition 4K using drones to fly over some of the country’s most beautiful locations.
It features more than thirty highlights and if any particular one takes your fancy, it can be matched against the guide on the YouTube video.
According to the film makers, it covers the “territory of the whole country from the east to the west, from the Baltic Sea to the Tatra Mountains”.
The country is home to no less than fourteen separate world heritage sites.
That includes the historic city centre of Kraków, which was actually one of the first sites to be chosen for the UNESCO list and features prominently in the video.
Spectacular footage of the extraordinary Malbork Castle – the largest in the world by surface area and built by Teutonic Knights – also appears.
“Poland’s picturesque landscapes, exceptionally clean lakes, its splendid architecture along with the rich historical heritage make it a perfect holiday destination,” says the guide.
The country is rich with history but the video is also keen to play up leisure pursuits, not least the sandy beaches along its Baltic Sea coastline.
Poland has also been keen to encourage outdoor and hiking tourism and does have some of the most unspoilt wilderness landscapes in Europe.
Its Białowieża Forest, which stretches along the border with Belarus, is one of the last – and by far the largest – remaining primeval forests, a type of which was once found right across Europe.
It is also home to a population of around 800 European bison, the heaviest land animal on the continent.