Lonely Planet Writer

Ryanair launches new one-flick payment, real-time reviews and a 'Schools Travel' feature

Ryanair has seen a year of improved customer service and it looks like it’s not going to be stopping anytime soon.

Ryanair has updated its planes to include less yellow.
Ryanair has updated its planes to include less yellow. Image by Ryanair Twitter

This week at its ‘Always Getting Better’ event, Ryanair announced that it would be introducing a new set of innovations to improve the customer experience. Always Getting Better has been running since 2014 and has been incredibly successful for the company in 2015.

The  company will be introducing a ‘one-flick’ payment system in the Ryanair app which will allow customers to pay immediately for reserved seats, priority boarding, fast track security, parking, transfers, and even upgrades to leisure or business plus as of May 2016.

The ‘leisure plus’ idea is a new Ryanair offer that includes reserved seat, priority boarding, a 20 kg bag checked in, and check in all in one package. For many Ryanair travellers this will sound like a dream come true. The initiative starts from €43.99 as of July 2016.

Ryanair launches new private jet for charter
Ryanair launches new private jet for charter Image by Ryanair/Twitter

It will also be introducing an wide range of other initiatives rolling out intermittently throughout 2016.

Schools Travel is the new initiative that will help schools book trips with Ryanair, saving millions and simplifying the procedure for schools across Europe. A similar initiative is to be introduced for group travel.

What travellers will be perhaps most excited about is the Rate My Flight app feature that will allow them to write real-time reviews and give instant feedback on flights.

There will also be a new My Ryanair Club, which will allow members priority on sales, discounts on flights, and a free return flight every 12 flights, an idea that is wholly new in the low-budget air travel area. The idea will be rolled out as of October 2016.

Woman worked incessantly for 40 minutes trying to save a fellow passenger who became ill on a Ryanair flight from the Canary Islands
Woman worked incessantly for 40 minutes trying to save a fellow passenger who became ill on a Ryanair flight from the Canary Islands Image by Andrew Thomas / CC BY-SA 2.0

The Always Getting Better plans for its third year running will also include easier and wider baggage options, as well as new planes, interiors, and uniforms for its staff.

The programme of changes is said to be Ryanair’s most ambitious yet.