Lonely Planet Writer

Self-improvement in the sky: Airline will offer hypnotherapy videos for life enhancement

Why spend a flight watching a movie when you use that time improve your life? British Airways now offers in-flight hypnotherapy aimed at teaching travellers how to lose weight, eat more fruit and vegetables, stop smoking, quit drinking or develop a more positive mental attitude.

Hypnotherapy on British Airways flights will help travellers stop smoking or lose weight.
Hypnotherapy on British Airways flights will help travellers stop smoking or lose weight. Image by Phil Roeder / CC BY 2.0

Customers on long-haul flights will have access to five 30-minute well-being programs recorded by UK hypnotherapist Mark Bowden, that are designed to help listeners ‘retrain’ their brains into new and healthier habits.

According to the airline’s news release, Bowden studied criminology and “worked in leadership and management for various national law enforcement agencies including most recently the National Crime Agency. He has a diploma in hypnotherapy and also qualified as a Solution Focused Hypnotherapist with the Clifton Practice”.

More airlines are going beyond a simple selection of movies and TV shows to keep passengers happy and relaxed.

In January, Delta announced it was adding a popular meditation app to its in-flight entertainment options, allowing travellers to follow guided meditations.

Airlines like Virgin Australia and JetBlue offer university lectures on their in-flight entertainment systems.