The Irish capital hopes to get on the leisure map by becoming the main port of choice for cruises sailing to the country.
The port wants to give greater priority to cruise tourism after reporting record results of freight business last year.
The Irish Independent reports that Dublin Port claims the cruise sector is growing by 20% on an annual basis.
Pat Ward, the head of corporate services at Dublin Port Company, said their plan was to promote the city as a premium destination for cruise companies.
Businesses in Dublin will be asked to design tourist packages to meet the needs of passengers on such cruises.
Officials from Cruise Dublin are in Florida at the Seatrade Cruise Global Conference promoting the port to travel agents, cruise lines and suppliers.
Eamonn O’Reilly, the chief executive of Dublin Port Company said a major challenge facing this marketing campaign was the fact that there was still a shortage of five-star hotels in the city.
Mr O’Reilly stated that an opportunity was now presenting itself but it needs the port, the agencies and businesses to all work together if anything major was to be achieved.