Lonely Planet Writer

Atlanta airport re brands as most travelled not busiest

Many frequent fliers get a certain pride from being called well-travelled – and it seems a US airport would like the same distinction.

Atlanta security line.
Atlanta security line. Image by Josh Hallett / CC BY 2.0

Hartsfield-Jackson Atlanta International Airport has been the world’s busiest airport in annual passengers since 1998 and also ranked highest in number of flights in 2015. But now the airport is hoping to shed the idea that it is the busiest airport in favour of the title of being the “world’s most travelled airport”, reports the Atlanta Journal-Constitution.

Hartsfield-Jackson Atlanta International Airport.
Hartsfield-Jackson Atlanta International Airport. Image by redlegsfan21 / CC BY-SA 2.0

The airport’s general manager told the Atlanta city council’s transportation committee that marketing staff had determined that “busy” has a negative connotation.

Travellers who have ever been stuck in a seemingly endless airport line may agree that heading to a “busy” airport hardly elicits excitement. However, using different language probably won’t change the reality at the airport, which in 2015 became the first in the world to see 100 million passengers in one year.

Read more: Atlanta airport receives 100 million passengers in one year

Mobile app hopes to cut wait times at US customs

America’s small, rarely used airports are the best