Lonely Planet Writer

Kerala offers free biryani to clean up environment

Local government officials in the Indian state of Kerala have come up with a novel way to encourage people to protect the environment: a free biryani.

Free biryani for those cleaning up the environment in Kerala.
Free biryani for those cleaning up the environment in Kerala. Image by Xin Mei / CC BY 2.0

Dozens of people turned up to help clean up polluted Pisharikavu Lake near Kozhikode on Tuesday after a Facebook appeal by district officer N Prasanth, who promised a free biryani to every volunteer. Money for the fried rice feast was taken from the state drought fund, as part of a push to address environmental issues proactively rather than reactively. Prasanth has earned a widespread following in Kerala for his humourous public announcements and enthusiastic use of social media, earning him the nickname ‘rockstar’ on many social channels.

Read more: timesofindia.indiatimes.com