Emirates is an airline that gets a lot of attention. Known for its high-profile celebrity spokespeople (like Jennifer Aniston), viral video stunts (people flying jetpacks next to an Emirates flight), and football sponsorship, the company has now reached an internet milestone: one million Instagram followers.
The airline started its Instagram account back in 2013 and posts photos of its planes, crews and general wanderlust-inspiring travel posts. The company, based in Dubai, claims to be the first airline to reach the one million Instagram milestone.
Many photos feature the company’s very fashionable cabin crew members, wearing their signature red hats. The airline also ran a campaign that turned over the account to six different cabin crew members, who showcased their life and travels as Emirates staff.
To celebrate, Emirates is running an Instagram competition, where users can win flights or other prizes.