Lonely Planet Writer

Australia Day launch for latest tourism campaign

While the country celebrated and debated Australia Day, Tourism Australia launched the latest installment in the ‘There’s Nothing Like Australia’ campaign with a stunning new three-minute commercial narrated by tourism ambassador, Chris Hemsworth.

Still from Tourism Australia's latest ad campaign.
Still from Tourism Australia’s latest ad campaign. Image by Screengrab from YouTube.

This campaign focuses on aquatic and coastal experiences in Australia including water-based activities like snorkelling the Great Barrier Reef, kayaking, beach driving, sailing and walking along coastal paths. Key traveller markets like the US, UK, Japan and China say the coast of Australia is a must-see experience. The campaign highlights the diversity of experiences on offer in Australia across the different states.

Read more: brisbanetimes.com.au