Lonely Planet Writer

Coca-Cola Christmas campaign goes flat in Mexico

A Christmas commercial by Coca-Cola in Mexico has had to be dropped after indigenous groups took offence at it.

Coca-cola's Christmas campaign falls flat in Mexico.
Coca-cola’s Christmas campaign falls flat in Mexico. Image by Anthony Devlin/PA Wire

The ad showed non-indigenous Mexicans visiting an indigenous community in the region of Oaxaca and handing out the fizzy drink – which has been blamed for the high obesity rates of local people, some of the worst in the country. Coke said that the aim of the commercial had been misunderstood but the ad has been dropped in the face of the opposition. Read more: theguardian.com