Air passengers could be in for a winter windfall as Ryanair gear up for “the mother and father” of all airfare wars with its rivals.
Chief executive Michael O’Leary has thrown down the gauntlet in the battle to control Europe’s skies just weeks after the British Airways takeover of Irish rival Aer Lingus under the IAG banner.
The Irish Independent reports that with fuel prices at a low level and increased demand, there will be a free for all, with several other carriers joining in.
However, it is O’Leary who is leading the fight by declaring that there will be a “fares war”.
“Those rumours are absolutely correct,” he admitted as the Irish low-budget airline launched a new partnership with Cartrawler as part of a new car hire service.
The Irish technology firm will be part of a new deal where Ryanair offer passengers direct connection to up to 1,500 agents for car rental across 30,000 locations in over 170 countries from the beginning of next month.
After an exceptionally strong summer performance from Ryanair, Mr O’Leary said the airline would be passing on its much lower fuel prices during the winter ahead and also into next summer by offering even lower airfares.
It is understood that the carrier will have more aircraft based in Dublin over the coming months as it begins its battle with the newly backed Aer Lingus.