Lonely Planet Writer

Virgin Australia woos business class customers with coffee

Australian domestic aeroplane operator, Virgin Australia, has teamed up with Nespresso to deliver a decent cup of coffee to business class travellers on board their flights.

Virgin Australia.
Virgin Australia. Image by eosdude / CC BY-SA 2.0

‘Guests on Virgin Australia’s new Airbus A330 business class will be the first in the world to experience this new technology aimed at creating the finest coffee at 30,000 feet,’ said Mr Hassell. Virgin is hoping the collaboration with Nespresso, combined with a business class refit will woo customers from their key competitor, Qantas. Read more: news.com.au