Lonely Planet Writer

Spanish hotels aim to become ‘Chinese friendly’

Spain launches hotel drive to become more 'Chinese friendly'.
Spain launches hotel drive to become more ‘Chinese friendly’. Image by Tomás Fano / CC BY-SA 2.0

Fourteen hotels in Spain have attained ‘Chinese-friendly’ endorsement in a bid to attract some of the 100 million Chinese tourists who are expected to travel abroad this year. According to Chinese Friendly International, the company that bestows the endorsement – and which is recognised in all 28 EU member states – Spain is ‘practically unknown in China’. For a hotel to be endorsed as Chinese-friendly, the hotelier needs to make a number of minor adjustments to service provisions, such as presenting hotel cards with both hands, always serving fruit in portions rather than whole, and never assigning a Chinese person a hotel room with the number four in it or on the fourth floor (because in Mandarin the word for ‘death’ sounds very similar to the word for ‘four’).  Read more: theguardian.com