Lonely Planet Writer

Travellers jump into new social media trend of hotelfies

Selfies have been hot for a while, but have you heard of “hotelfies”? That’s the hashtag for “selfies snapped at hotels” that has begun to be popular on social media platforms Facebook, Twitter, and (especially) Instagram.

Hotelfie at the La Concha Resort, San Juan, Puerto Rico.
Hotelfie at the La Concha Resort, San Juan, Puerto Rico. Image by Courtesy of La Concha Resort

One-out-of-four American adults share a photo online within an hour of arriving at a travel destination, according to a YouGov survey last year. Anecdotally, many of these images are selfies, and a growing subset of them are hotelfies.

Many hotels are attempting to encourage the hotelfie trend, as a method of free word-of-mouth advertising.

In Sydney, the 1888 Hotel has created a “hotelfie station” in its lobby. Guests are invited to stand within a giant gold window frame to snap a photo of themselves, which instantly appears on a TV screen near the reception desk.

In Athens, the Hôtel Grande Bretagne  has a dedicated hotelfie spot on its roof. The location enables guests to include the Acropolis monument that is in the near distance in the photo’s backdrop.

Hotelfie at The Kimpton Triton in San Francisco.
Hotelfie at The Kimpton Triton in San Francisco. Image by Courtesy of The Kimpton Triton

In San Juan [Puerto Rico], La Concha Resort is offering a “Take a Selfie Adventure package from $179, through August, that offers discounts on guided tours of a rain forest and the Bacardi Rum Factory while also encouraging guests to post their hotelfies online.

In Palm Springs, Calif., the JW Marriott Desert Springs Resort & Spa in California is offering a “Your Spring Selfie” vacation package, from $399 a night, through May. The deal includes a loaned selfie-stick and map of ideal “selfie spots” at the resort. Guests who share on the Internet the best images can win an upgraded return visit.

Since February, all 67 of the hotels in the US boutique chain Kimpton have been offering to lend selfie sticks to guests. When guests post photos of themselves using the hashtag #AdoreThySelfie, they earn perks in the chain’s loyalty program and are entered for a chance to win prizes, such as a $150 gift card.