Lonely Planet Writer

Iceland turns back clock with ‘human search engine’

Iceland's tourist board introduces 'human search engine'.
Iceland’s tourist board introduces ‘human search engine’. Image by biologyfishman / CC BY 2.0

Iceland has launched a ‘human search engine’ for visitors to the country. The service, named ‘Ask Gudmundur’, is hosted by seven local volunteers called Gudmundur or Gudmunda, who will answer questions posted online. They aim to provide an alternative to online search engines and offer advice and local secrets. According to Iceland’s tourist board, ‘the seven Gudmundurs are specialists in their region and will offer a truly personal approach’. The questions can be submitted via Twitter and Facebook. icenews.is