The Cup of Excellence is the world championship of coffee tasting. Held several times a year at different locations, the Cup of Excellence brings coffee judges from around the world to taste and select the world’s best coffee beans in a blind tasting. After the beans are ranked, an auction is held, where the price of a pound of coffee can sometimes reach $50.
At a recent Cup of Excellence in Brazil, coffee mega-company Starbucks sent the coffee world atwitter with news that it bought up an entire lot of top-ranked Brazilian coffee for $23.80 a pound (the company typically purchases its coffee for under $2 per pound wholesale). Now the Brazilian coffee is being sold in Starbucks’ flagship Reserve Roastery and Tasting Room in Seattle for $80 per pound. The coffee, named ‘Sítio Baixadão’ (pronounced SEE-tee-o by-sha-DAH-o), is described as having a ‘mango-like flavor, with tropical fruit aromas and a creamy finish.’ Read more: seattletimes.com