Despite the proliferation of pop-up cafés in London over the past year, comedian and film star Russell Brand is opening his own in an east London council estate on Thursday.
And it will be a café with a difference as he plans, where possible, to have it entirely staffed by recovering drug addicts. His ‘Trew Era Café’ – named after his YouTube channel, will be trading on the New Era housing estate where the comedian previously joined residents in a campaign to save them from eviction.
The Evening Standard reports that the café will be run as a social enterprise, receiving whatever profits come from the star’s new book ‘Revolution.’ Last year, the 38-year-old Essex born comedian said he wasn’t printing the book to make more money but to divert them to a social need. He added that he was committed to funding the café which would employ recovering addicts.
The café used Twitter to send a light-hearted message welcoming those on “abstinence based recovery and nutters and revolutionaries”. Trew Era Café address is at 30 Whitmore Road, N1 5RS.