Lonely Planet Writer

Ecuador to air first-ever tourism commercial during Super Bowl

Chimborazo, Ecuador's highest mountain.
Chimborazo, Ecuador’s highest mountain. Image by Dan Nevill / CC BY 2.0

Ecuador will make history as the first foreign country to air a tourism ad during the Super Bowl this Sunday. Its “All You Need is Ecuador Campaign” has a 30-second spot at the cost of $3.8 million. Ecuador’s tourism ministry hopes that the ad will attract more American visitors to the country. Read more: travelpulse.com