Lonely Planet Writer

Singing animals appeal to ‘Save the Americans’

A sloth in Costa Rica.
A sloth in Costa Rica. Image by Marissa Strniste / CC BY 2.0

A singing sloth, parrot and sea turtle take centre-stage in a new Costa Rica tourism campaign intended to inspire overworked Americans to take a holiday. In the video, the tropical animals of Costa Rica lament ‘endangered’ Americans working in the urban jungle, dubbed to the tune of The Lion Sleeps Tonight. A survey found that Americans clock up more than 500 million unused annual leave days each year. Last week a sand sculpture made an appearance on Wall St in the heart of Manhattan’s financial district in New York, to accompany the campaign. The installation featured Costa Rican wildlife holding a placard that read ‘Even a bull needs to be a sloth sometimes’. Read more: http://skift.com/