Lonely Planet Writer

Sherlock star in plea to save London’s Soho

Madame JoJo's, Soho.
Madame JoJo’s, Soho. Image by Ewan Munro / CC BY-SA 2.0

Hobbit and Sherlock actor Benedict Cumberbatch is among celebrities who have called for Soho to be saved from gentrification. The central London district is famous for its restaurants, bars and nightlife, and is an important part of the city’s gay scene. As property prices rise in London, there are fears the neighbourhood may lose its alternative character – legendary nightspot Madame JoJo’s was repossessed by landlords earlier this year. Cumberbatch is joined by the likes of Stephen Fry in the video, which asks landowners to ‘consult’ over future plans. Read more: standard.co.uk