Lonely Planet Writer

New Zealand tourism launches Safer Journeys campaign

Road near Milford Sound in New Zealand.
Road near Milford Sound in New Zealand. Image by Jocelyn Kinghorn / CC BY-SA 2.0

Tourism New Zealand has put its focus on communications to improve road safety on the heels of a Taiwan tourist-driven campervan accident this week. Most visitors plan their routes before arriving but many underestimate the time it takes to travel. Car rental companies and inbound tourism operators are being asked to help spread key driver safety messages.

Read more: tianz.org.nz and scene.co.nz