The Mount lays claim to being NZ’s premier surfing town (they teach surfing at high school!). You can carve up the waves at Main Beach, which has beach breaks and a 100m artificial surf reef not far offshore.
There's plenty of accommodation on offer, but rates soar on summer weekends and holidays, and you'll pay a premium for a sea view.
The Mount's main street, Maunganui Rd, has a good selection of cafes and restaurants.
Drinking & Nightlife
The Mount has by far the best bar scene in the Bay of Plenty, with a lively strip on Maunganui Rd.