Must-see shopping in Morocco

  • Chabi Chic

    Mouassine & Central Souqs

    This small branch of Chabi Chic is a collaboration with the trendy Nomad restaurant above it. Pop in for contemporary Moroccan kitchenware such as…

  • +Michi

    Mouassine & Central Souqs

    Owned by a Japanese-Moroccan couple, this small boutique displays an aesthetic selection of well-made artisanal items tailored with a Japanese influence…

  • Craft at Chefchaouen

    Coopérative de Tissage

    Ouarzazate

    Glimpse women artisans at work (Monday to Friday) on hanbels (woven carpets) and embroidered straw mats, and take one home at posted fixed prices based of…

  • Bazar Tindouf

    Tangier

    This shop opposite El Minzah Hotel is bursting to the seams with antiques, glassware, brassware, ceramics, lamps, jewellery, clothing and more. It’s…

  • Bleu de Fes

    Tangier

    Drool over stacks and stacks of Berber carpets from the Middle and High Atlas. Not seeing what you want? There are more floors and rooms to discover. Don…

  • Women's Cooperative of Aït Bououli

    High Atlas Mountains

    This is a 40-member cooperative that takes every aspect of carpet-making into its own hands: tending and shearing sheep; carding and spinning fluffy…

  • Tamegroute Pottery Stall

    Mouassine & Central Souqs

    Recognisable by its vivid green glaze the colour of desert palms, Tamegroute pottery comes from a town in southern Morocco just before the landscape…

  • Kaftan Queen

    Gueliz & Ville Nouvelle

    Kaftan Queen is the go-to boutique for fresh and affordable bohemian chic fashions. The collections, including flowing caftans with delicate beadwork,…

  • Ensemble Artisanal

    Gueliz & Ville Nouvelle

    To get a jump-start on the souqs, come to this government-sponsored showcase across from Cyber Parc to see the range of crafts and prices Marrakesh has to…

  • Soufiane Zarib

    Marrakesh

    Soufiane Zarib has gained a reputation for his quality textiles: he buys his own wool and employs his own weavers to produce carpets that are distinctly…

  • Herboriste La Sagesse

    Mouassine & Central Souqs

    This tourist-friendly herboriste selling all manner of Moroccan spices, herbal medicines and natural beauty treatments is a fifth-generation family…

  • Norya Ayron

    Mouassine & Central Souqs

    Located in Le Jardin, Algerian designer Norya Ayron's bijoux boutique counts American actresses Maggie Gyllenhaal and Sharon Stone among its fans thanks…

  • Marché Central

    Agadir

    This covered, breezy market will appeal to fans of Brutalist architecture; it's all concrete and corrugated metal. Inside, it's a mix of leather tailors…

  • Les Marrisiennes

    Marrakesh

    Moroccan embroidery is a signature of Les Marrisiennes' Parisian-designed, Marrakesh-made fashions, but there's nothing traditional about these pieces,…

  • Djeann

    Mouassine & Central Souqs

    French interior designer Anne Bénédicte Dorbe discovered Morocco's boucharouite carpets (rag rugs made from recycled cloth) while kitting out Marrakesh…

  • Horizon Artisanat

    Ouarzazate

    Henna-painted pottery, hand-painted tea glasses, and silver filigree rings are sold at reasonable fixed prices, supporting Horizon’s programs to provide…

  • La Qoubba Galerie d'Art

    Kâat Ben Nahid & Bab Debbagh

    This smart yet approachable gallery knocks the socks off the medina art shops and stalls. It's a showroom for well-regarded contemporary Moroccan artists,…

  • Galerie d’Art Chez Zaid

    Dadès Valley

    At the converted home of Zaid Abbou, who runs the museum at Lalla Mimouna, you might find Tinejdad-made ceramics in the courtyard, sand-worn bracelets in…

  • Atelier El Bahia

    Marrakesh

    For honest salesmanship and good-quality local textiles, family-run Atelier El Bahia is a great choice. It's a proper emporium with fixed prices, made-to…

  • Yannass

    Marrakesh

    This upmarket concept store is a sign of the times on gentrifying Riad Zitoun El Kedim. Its walls are lined with shelves of beautifully packaged saffron,…

  • LRNCE

    Gueliz & Ville Nouvelle

    Belgian designer Laurence Leenaert opens her showroom for design lovers to shop the looks gracing the latest interior design magazines, from distinctive…

  • Wafl Design

    Marrakesh

    Bold, colourful and tongue in cheek: Wafl's Belgian-designed pop-art illustrations are part of a new art vanguard in Marrakesh that's eschewing…

  • Depot Nomade

    Merzouga

    This tardis-like, rammed-earth store is a seemingly never-ending series of interconnected rooms that's a one-stop shop for Moroccan arts and crafts. You…

  • Bibi Art

    Mouassine & Central Souqs

    Rabii and Abdel buy their own wool and work with 160 to 170 women in the High Atlas, Middle Atlas and lesser Atlas Mountains to produce quality carpets…

  • KAM Design

    Mouassine & Central Souqs

    KAM's contemporary kitchenware uses the same geometric designs found across Moroccan pottery and tiling, but pares back the colours and pattern complexity…

  • Arganino

    Mouassine & Central Souqs

    This young company manufactures gorgeously silky moisturisers and pampering exfoliating scrubs from its argan farm on the coast near Agadir. There's…

  • Warda La Mouche

    Marrakesh

    Those after a touch of Moroccan boho-chic style will love Warda La Mouche's floaty sundresses with quirky embroidery detail, summery tops with post-hippie…

  • L'Atelier

    Essaouira

    This boutique-cum-cafe is a good place to take a break with a fresh juice or smoothie and a bite from the vegetarian-friendly chalkboard menu, before…

  • La Dune Doré

    Merzouga

    Opened in 2016, this welcoming shop in Hassi Labied stocks high-quality products made in Morocco, including oils made from argan, almond, prickly pear and…

  • Mellah Market

    Marrakesh

    For the south side of the city, this market is a major source of food, flowers and spices (cheap compared with souq tourist stalls). Fair warning to…

  • Apothicaire Tuareg

    Mouassine & Central Souqs

    Serious foodies, you have found spice nirvana. Proprietor Abdel is happy to take shoppers through a spice 101. His old-fashioned shop is crammed to the…

  • Ensemble Artisanal

    Agadir

    Over a dozen vendors, spread out over two large blue-and-white Brutalist souqs, sell some of the finest crafts in Agadir. Fine leatherwork (everything…

  • Volubilis

    Tangier

    Mohamed's shop bordering Petit Socco sells curated capes, vests, shoes and leather goods made by cooperatives in Chefchaouen and Fez. Most notably, the…

  • Creations Pneumatiques

    Marrakesh

    To buy crafts directly from Marrakesh’s recycling artisans, head over to Riad Zitoun El Kedim and check out lanterns, baskets and belts cleverly fashioned…

  • Morocco Mall

    Casablanca

    Morocco's fanciest shopping destination, and the second-largest mall in Africa, has stores galore, from luxe international designer brands to a dedicated …

  • Funduq El Ouarzazi

    Marrakesh

    This slightly decrepit funduq (inn once used by caravans) is a dream come true for shoppers who enjoy poking about in pursuit of treasure as much as the…

  • Madini Parfumeur

    Tangier

    This perfume shop overlooking Terrasse des Paresseux has been bottling scents from around the region for over a century. A rainbow of coloured jars lines…

  • Place des Ferblantiers

    Marrakesh

    Since a modern revamp was imposed upon it, Place des Ferblantiers has lost its gritty appeal as a centuries-old communion of metalworkers. Just a couple…

  • Bee on 6th

    Rabat

    Rabat’s first concept store stocks a stylish range of homeware, clothes, jewellery and accessories by modern Moroccan designers, as well as international…

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