An industrial centre and thriving port, Safi is a lot less picturesque than neighbouring coastal towns but does offer an insight into the day-to-day life of a Moroccan city. Most tourists stop here en route to or from Essaouira to visit the giant pottery works that produce the typical brightly coloured Safi pottery.

The new town is pleasant enough, with tree-lined boulevards and whitewashed villas, but the alleys of the walled and fortified medina are more atmospheric to stroll through, and you often have the sites to yourself. The beaches are famous for their impressive surf.