From the eastern side of the Moulouya River estuary, the much-vaunted Station Balnéaire (seaside resort) runs for 5km to Saïdia along a truly magnificent beach. There are hundreds upon hundreds of blocks of apartments, mostly completed. They are largely only occupied during the high season (July and August), which gives the entire development a ghostly air. The development is mostly aimed at Moroccan holidaymakers (and Moroccans returning from abroad for their holidays).