Northern Atlantic Coast shopping

Top Choice Textiles in Essaouira

Galerie Jama

If you don't know your Beni Ourain from your boucharouite, this is the place to come. The extremely knowledgeable Mustapha has been working with Moroccan carpets for 35 years and specialises in top-quality, vintage …
Top Choice Antiques in Essaouira

Elizir Gallery

Vintage lovers could happily while away a few hours here. Friendly owner Abdellatif has amassed a treasure trove of fabulous finds – perhaps a Vernor Panton lamp, long-forgotten film poster or antique Berber doors. …
Top Choice Ceramics in Safi

Poterie Serghini

Safi's famed ceramics are showcased in this huge shop and gallery near Bab Chaaba. English-speaking owner Mehdi Serghini is the seventh generation of a famous family of potters and is happy to show visitors his pers…
Top Choice Concept Store in Essaouira

Histoire des Filles

Essaouira’s first concept store – curated by Parisian Christelle Pailly – stocks a super-stylish mix of Moroccan and Moroccan-based designers for women, men and kids, including Las Chicas caftans, Lalla bags, Luc Ba…
Arts & Crafts in Essaouira

Galerie d'Art Damgaard

Danish art collector Frederic Damgaard first visited Essaouira in the 1960s and stayed. He was one of the first people to bring the artistic work of Swiri fishermen and farmers to international attention and opened …
Concept Store in Essaouira

Koulchi Concept Store

Topped by a roof-terrace café (closes 7pm), this tall medina riad is filled with covetable Moroccan design: bags, blankets, carpets, ceramics and more.
Mall in Casablanca

Morocco Mall

Morocco's fanciest shopping destination, and the second-largest mall in Africa, can be found in Ain Diab, with stores galore, from luxe international designer brands to a dedicated 'souq' area selling traditional Mo…
Homewares in Essaouira


This boutique-cum-cafe is a good place to take a break with a fresh juice or smoothie and a bite from the vegetarian-friendly chalkboard menu, before stocking up on homemade jams, organic olive oil and Sidi Yassine’…
Arts & Crafts in Azemmour

Maison de l'Artisan

This shiny new government-sponsored complex was created to preserve Azemmour's traditional crafts, and includes workshops, training rooms and space for the artisans to sell their wares. You can watch them chip away …
Concept Store in Rabat

Bee on 6th

Rabat’s first concept store stocks a stylish range of homeware, clothes, jewellery and accessories by modern Moroccan designers, as well as international brands, including scented candles from Tanzania and Italian s…