The village of Immouzzer des Ida Outanane is in the High Atlas foothills, around 60km (two hours' drive) northeast of Agadir). Nearby is the aptly named Paradise Valley, an oleander- and palm-lined gorge, and a popular picnic and swimming spot. Local producers have formed a route du miel (honey route), and stalls sell the sweet stuff as well as argan oil. Signs by the road point to walking trails.
The area turns white in February and March when the almond trees blossom. There is a honey harvest and festival in July and August, and around late November you may be lucky enough to witness the olive harvest. Locals climb into the trees to shake olives from the branches and oil is pressed in the village. Thursday is souq day.