Although there are plenty of mountainous hikes in the region – with summit-baggers heading straight for Irhil M'Goun (4068m) – ambling between villages along the valley floor is enormously rewarding. Along the way, drop in at some of the valley's 40 local associations and cooperatives and find out more about how these mountain communities are evolving their own unique brand of sustainable tourism and providing much needed education to future generations. One such example is the nonprofit École Vivante (www.ecolevivante.com), a free primary school that is part of a global educational youth project.
At the very upper (northeastern) end of the valley, at Ifrane, a track heads east to Zaouiat Oulmzi. From here you can trek down to the seasonal Lac Izoughar, a favoured watering hole for the nomadic Aït Atta tribe.