Top ChoiceArea in Itō


A cliffside hiking trail winds over volcanic rock and through pine forest along the gorgeous Jōgasaki coast south of Itō. Most visitors head to Kadowaki Lighthouse and the adjacent Kadowaki-no-Umi suspension...

Sushi in Itō


This roadstop chain restaurant opposite the beach has zero character, but who cares when it's this cheap, tasty and fun? Choose from bargain-priced bites like nigiri, maki, fried chicken and ramen using a touch...

Japanese in Itō

Bora Noya

Fish brought in to neighbouring Futo port supply the pearlescent sashimi platters at this former fishing lodge dating back to the 17th century. 'Bora' refers to the striped mullet that migrate along the coast and...

Historic Building in Itō


This grand inn (c 1928) is now a national monument for its fine woodwork. Each of its three storeys was designed by a different master carpenter; architecture buffs will love comparing the styles. A highlight is...

Mountain in Itō

Mt Ōmuro

Ten kilometres south of Itō is this dormant rice-bowl volcano, a perfectly smooth, steep-sided grassy mound. Ride the chairlift to the 580m summit where you can take in coastal views of Mt Fuji. There's a 1km...

Izakaya in Itō


A cute izakaya cluttered with eclectic decor. The menu caters to all with cheap and tasty dishes such as jumbo okonomiyaki (savoury pancakes), tempura and sashimi sets, alongside more outlandish options like...

Sushi in Itō

Fuji Ichi

A fishmonger downstairs and a casual restaurant above, this humble, market-fresh eatery is noted for its grilled fish and squid (cooked DIY on hot plates), but you won't go wrong with the sashimi set (sashimi...

Museum in Itō

Ikeda Museum of 20th Century Art

Art lovers will not want to miss out on this treasure trove of big names, such as Dalí, Warhol, Renoir, Picasso, and Lichtenstein, all on show in an abstract silver cube-shaped building. Take the bus from lane 6...

Park in Itō

Nagisa Park

At the southern end of Orange Beach, this little park is studded with photogenic bronze figurative sculptures by local artist Shigeoka Kenji.

Bar in Itō


Intimate bar spinning soul and funk vinyl, on the main road towards the station from the Matsukawa.

Pub Food in Itō

Izu Kogen Brewery

The best venue in the drab Marine Town development up the coast from Orange Beach, where you can enjoy thin-crust pizzas while sipping German-style craft beer and soaking your toes in the foot onsen.