Among a few hundred elderly women selling fresh-off-the-trawler seafood, this entertaining morning market features cool boutiques offering tasteful lacquerware, pottery and souvenirs, and hip young Japanese families…
Umi-tei Notokichi has been a popular local haunt for generations – it's a quintessential Japanese seafood experience. Purists should keep it simple and go for the sashimi moriawase (sashimi of the day). It also does…
Here you can view a selection of the impressive illuminated, lacquered floats used in the Wajima Taisai festival, some up to 15m tall. Take the bus to Tsukada stop (¥150, six minutes).
What a delightful surprise to find excellent coffee in deepest Noto! The barista behind Kalpa's counter is also a third-generation lacquer craftsman; his and his father's handiwork is for sale in the shop.
This restaurant near the Asa-ichi market serves local specialities including zōsui (rice hotpot), yaki-zakana (grilled fish) and seasonal seafood, surrounded by folk crafts.
This modern museum, about a 15-minute walk west of the former train station, has rotating exhibitions of its large lacquerware collection in galleries over two floors. Phone ahead, as it closes between exhibitions.
This festival features participants wearing demon masks and seaweed head gear and culminates in a frenzy of wild drumming.
Wajima's famous, towering, illuminated kiriko festival floats parade through the streets to much excitement.