Harajuku is trend-central for young shoppers. Malls and department stores on the main drags carry international fast-fashion brands alongside homegrown ones. Edgier boutiques are located on the backstreets. Omote-sandō, the boulevard connecting Harajuku and Aoyama, has statement boutiques from pretty much all the famous European fashion houses. Many of the big names in Japanese fashion, such as Issey Miyake, Comme Des Garcons and Yohji Yamamoto, have their flagship boutiques in Aoyama.
'Ura-Hara' (literally 'the back of Harajuku’) is the nickname for the maze of backstreets behind Omotesandō Hills, where you’ll find the ever-changing tiny boutiques and second-hand stores from which Harajuku hipsters cobble together their head-turning looks. Ramshackle art complex Design Festa is here too, and is a good place to start your explorations.