A pleasant, unhurried castle town, Uwajima (宇和島) draws a steady trickle of titillated travellers to its Shintō fertility shrine and attached sex museum. Though most travellers bypass Uwajima en route to Matsuyama, the town makes an enjoyable stop and retains some noteworthy traditions, such as pearl farming, terraced agriculture and bloodless bullfighting.
Top experiences in Uwajima
Amazing hotels and hostels
We've pre-picked the best hotels, hostels and bed and breakfasts to
make your stay as enjoyable as possible.