Ehime Prefecture
This izakaya has been serving up local food for over 70 years. If you request kyōdo ryōri (郷土料理) – meaning 'local cuisine' – the friendly owner should…
Ehime Prefecture
This izakaya has been serving up local food for over 70 years. If you request kyōdo ryōri (郷土料理) – meaning 'local cuisine' – the friendly owner should…
Shikoku
Red lanterns mark out this locals' izakaya opposite Chūō-kōen that opens at the shockingly early hour of 11am. The food is under glass on the counter, so…
Kagawa Prefecture
At some point, you may overdose on Sanuki-udon. How refreshing at such times to belly up to a gleaming, comfortingly minimalist, friendly sushi bar. There…
Tokushima & the Anan Coast
Named after an anime character who always arrives in the nick of time, Kisuke has built a reputation for imaginative seafood dishes. Get a recommendation…
Tokushima & the Anan Coast
'Self Udon' is very popular – line up at the counter, then when it's your turn, choose cold or hot noodles before heading further along the counter to…
Ehime Prefecture
Near the castle ropeway, this warmly austere restaurant serves simple, beautifully balanced Matsuyama-style cuisine at reasonable prices. Rice lunch sets …
Shikoku
Near the start of Obiyamachi Arcade, this is a good place to try local set meals, especially if you're struggling with Japanese menus. Most of the menu is…
Tokushima & the Anan Coast
Its beige facade looks unremarkable, and its atmosphere is unassuming, but the traditional Japanese dishes served at this family-run restaurant are…
Kagawa Prefecture
Loved equally by locals and Japanese celebrities, Yakiniku Jinsuke offers up a solid set menu to suit meat and beer lovers for a very reasonable ¥3000…
Ehime Prefecture
At the turn-off to Yōkaichi is this friendly Japanese diner that prepares a tasty two-choice lunch menu and good, strong coffee.