Welcome to Matsuyama

The castle sits on a hill in the middle of the city with JR Matsuyama Station to its west, the city centre to its south and Dōgo Onsen to its east. Trams connect all the areas, including circumnavigating the castle's hill. The ferry port and airport are both west of the city.

Top experiences in Matsuyama

Amazing hotels and hostels

We've pre-picked the best hotels, hostels and bed and breakfasts to make your stay as enjoyable as possible.

Travel guides

Starting at $38.99

Image for

Matsuyama activities

$97.82 Tours & Sightseeing

Cycling Tour in Uda from Haibara Station

After renting an e-bike at Haibara station on the Kintetsu Line we enjoy a leisurely one-hour-ride along rivers and paddy fields where the nobles once might have taken a stroll.Time for Lunch!The water in Uda used to be considered ‘blessed water’ and was specially delivered to the Imperial Court in the old days. Its pureness is one reason why sake breweries came into existence in this region.  Let's sit down to a nice lunch cooked with this special spring water!Strolling through the Picturesque Old TownThe old merchant buildings lining the streets in the Matsuyama district  have very impressive latticed windows. Find out what kind of shops they were and why the buildings and lattices differ slightly! Try your Hand at CalligraphyWriting with a brush and Indian ink is how the Japanese people have been expressing themselves for ages. Even now the children are being taught calligraphy at school or in private lessons, also as a way to learn manners. In this tour we will visit an actual calligraphy school, and experienced Midori sensei will give you an enjoyable lesson in writing Japanese characters. Take home a special souvenir afterwards!Got a Sweet Tooth?From traditional Japanese sweets to Western style cakes, Matsuyama district has it all: Just the thing we need to get some energy.Museum of MedicineA visit of the former home of a wealthy medicine merchant shows us how the inside of a house back then looked like. The old furniture, the huge earthen cooking stove, the servants’ quarters, two different baths, and the gorgeous Japanese-style warehouse let us imagine how people lived here 200 years ago. Can you find out what the rocks in the garden are representing?Back to the PresentBefore heading back to the city we pass one more time through the satoyama landscape on a slightly different route. Nobles, merchants, and also immigrants from the continent used the road that takes us back to Haibara Station. This is where our tour ends. We hope that through this tour you will be able to enjoy the Japanese countryside and perceive how people lived now and then while also getting a deeper understanding of Japan and its culture. We will strive to make this day a memorable one for you.

$3679.20 Active

Japan Hike, Bike & Kayak

There's so much to discover in the Land of the Rising Sun. So we've taken our favourite must-see highlights and major cultural touchstones like Kyoto and Hiroshima, combined them with visits to lesser known areas, and packed everything into a 13-day itinerary. Hike along the ancient Kumano Kodo pilgrimage route to visit spectacular shrines, visit the impressive site of Wakayama Castle, bike the famous Shimanami Kaido route, and kayak around the famed floating torii gate in the Bay of Miyajima. With a refreshing mix of approachable activities, beautiful landscapes, and delicious eats, this tour has something for every kind of traveller.