Welcome to Matsuyama


The castle sits on a hill in the middle of the city with JR Matsuyama Station to its west, the city centre to its south and Dōgo Onsen to its east. Trams connect all the areas, including circumnavigating the castle's hill. The ferry port and airport are both west of the city.


Top experiences in Matsuyama

Amazing hotels and hostels

We've pre-picked the best hotels, hostels and bed and breakfasts to make your stay as enjoyable as possible.

Matsuyama activities

$96.13 Cultural & Theme Tours

Cycling in the countryside of Nara prefecture

ItineraryThis is a typical itinerary for this productPass By: Uda City Tourist Information Center Uda Midokoro, Uda, Nara Prefecture, KinkiCycling in SatoyamaAfter renting an e-bike at Haibara station on the Kintetsu Line we enjoy a leisurely one-hour-ride in the Satoyama landscape with rice paddies, streams and hills. Stop At: Udaji Ouda Michi-no-Eki, Uda, Nara Prefecture, KinkiTime for Lunch!The water in Uda used to be considered ‘blessed water’ and was specially delivered to the Imperial Court in the old days. Its pureness is one reason why sake breweries came into existence in this region.  Let's sit down to a nice lunch cooked with this special spring water!Duration: 1 hourPass By: Cultural Property of Matsuyama Area, Uda, Nara Prefecture, KinkiStrolling through the picturesque Old Town. The old merchant buildings lining the streets in the Matsuyama district  have very impressive latticed windows. Find out what kind of shops they were and why the buildings and lattices differ slightly! Stop At: Uda City History & Cultural Museum (Yakunokan), Uda, Nara Prefecture, KinkiCalligraphy experienceUnder the guidance of a master, you can experience calligraphy using brush and ink. If you bring a white T-shirt, you can write kanji (Chinese characters) on it yourself. It will be a nice souvenir to bring back home.Duration: 1 hourStop At: Uda City History & Cultural Museum (Yakunokan), Uda, Nara Prefecture, KinkiA visit to the former home of a wealthy medicine merchant shows us how the inside of a house back then looked like. The old furniture, the huge earthen cooking stove, the servants' quarters, two different baths, and the gorgeous Japanese-style warehouse let us imagine how people lived here 200 years ago. Can you find out what the rocks in the garden are representing?Before heading back to Haibara station we pass one more time through the satoyama landscape on a slightly different route.Duration: 40 minutes

$29.66 Food, Wine & Nightlife

Sake Brewery Tour with Comparing Fruit Liqueurs from Ehime

ItineraryThis is a typical itinerary for this productThe tour starts with visiting the brewery.To make the premium sake in Eiko Shuzo, carefully selected materials are used such as the excellent natural water from "Wakigafuchi" valley and ripen rice of "Matsuyama-Mitsui," "Yamada Nishiki," and "Shizuku Hime," all known as top quality rice for sake. Rice is polished with care by themselves in the brewery.The method of sake making in Eiko Shuzo followed the Buddhist priest named Enjo, popular as the "hard-drinking priest," and has been handed down from generation to generation while being improved. You will be guided into the sake brewery and watch the process of sake making and the technique created by Japanese sake professionals.After the tour, you can taste the sake manufactured through the process you just watched. You can try the unprocessed Japanese sake that can be tasted only here and various liqueurs made from the local fruits from Ehime.Enjoy a wide variety of liquors ranging from fresh and easy to drink liqueurs with plenty of Ehime's fruits to genuine premium sake that has been aged for a long time. Their most popular product is plum wine using plums from Ehime named 'Nanko-ume' known nationwide for its high quality.Don't forget to try the special pickles, not for sale, with the sake.After shopping at the store, please get a bottle of plum wine as a souvenir.Duration: 1 hourLocation: Eiko Brewery, Matsuyama, Ehime Prefecture, Shikoku

$40.05 Food, Wine & Nightlife

Visit the Traditional Sake Brewery Representing Dogo area

ItineraryThis is a typical itinerary for this productThis sake brewery is located close to the popular tourist attraction "Dogo Onsen" always crowded with many tourists.It is a great destination after the sightseeing in Dogo.This sake brewery, with a history of over a hundred years, features its mellow sake made from carefully selected and polished local rice suitable for sake makingThere is also a local "Dogo Beer" being manufactured since 1996.First of all, the tour starts with an explanation of the history of Minakuchi Sake Brewing and the characteristics of their sake making.Next, you will visit the Minakuchi's shop and main house, a registered tangible cultural property as a modern Japanese-style building of Ehime. Immerse yourself in a modern architecture unique to the Taisho era (1912-1926) of Japan.Then you will taste the natural water necessary for sake making. An excellent water from Nikitatsu is used for sake making.After visiting the sake brewery and beer factory, it's time to drink and compare different kinds of sake and also Dogo Beer at "DOGO STANDING BAR - Bekkan" just in front of Dogo Onsen Asukanoyu. 2 kinds of sake, 2 kinds of beer and snack are ready for you to try.By this time, you may feel mellow. Lastly, you will create an original label for a sake bottle. The label you made is put onto the bottle and you can take it back home as a souvenir. If you are hungry, how about eating at the neighboring restaurant "Nikitatsu-an" (optional) ?Duration: 1 hourLocation: Minakuchi Brewery, Matsuyama, Ehime Prefecture, Shikoku

$3679.20 Active

Japan Hike, Bike & Kayak

There's so much to discover in the Land of the Rising Sun. So we've taken our favourite must-see highlights and major cultural touchstones like Kyoto and Hiroshima, combined them with visits to lesser known areas, and packed everything into a 13-day itinerary. Hike along the ancient Kumano Kodo pilgrimage route to visit spectacular shrines, visit the impressive site of Wakayama Castle, bike the famous Shimanami Kaido route, and kayak around the famed floating torii gate in the Bay of Miyajima. With a refreshing mix of approachable activities, beautiful landscapes, and delicious eats, this tour has something for every kind of traveller.