Top ChoiceSeafood in Matsuyama

Kappō Yano

Yano-san and his family have been serving traditional meals at their popular seafood place a block back from APA Hotel for more than 30 years. Choose from his chef's omakase courses from ¥3000, or go for a...

Top ChoiceCafe in Matsuyama

Café Bleu

This lovely little music cafe serves tasty, simple sustenance with a picture menu and daily specials. The decor includes photos of Andy Warhol and Mick Jagger spying on you in the bathroom, vintage typewriters...

Top ChoiceSeafood in Uwajima

Wabisuke

This restaurant, just off the arcade, is an elegant spot to try the local tai (sea bream) specialities, available here as a tai-meshi gozen (sea bream set course; ¥1880). There is a picture menu, and plenty of...

Fish & Chips in Matsuyama

Agetai

This is a new concept taking into consideration that Ehime Prefecture is well known for its tai (snapper). Agetai offers up tasty dishes such as deep-fried snapper fish and chips (from ¥500), and deep-fried...

Cafe in Matsuyama

Dōgo-no-machiya

With a traditional shopfront along the Dōgo arcade, this former teahouse now serves as a bakery-cafe offering burgers, sandwiches and soul-satisfying coffee and tea drinks. Its shotgun-style layout leads through...

Izakaya in Matsuyama

Tengu-no-Kakurega (Tengu Retreat)

A chic izakaya (inn) serving yakitori (skewers) and other dishes in a pleasant setting; try the omakase (chef's choice) set of grilled, skewered carnivore's delights (¥1260). Paper screens give onto a little...

Bakery in Uwajima

Boulangerie Riz

Heavenly, light and crisp pastries and breads made with rice flour (50% – not gluten-free) are the house speciality at this bakery along the Kisaiya Road (きさいやロ−ド) shopping arcade. Enjoy a simple breakfast at the...

Seafood in Matsuyama

Dōgo Uotake

At the start of the arcade in front of Dōgo Onsen Honkan, Uotake offers up excellent set-menu seafood meals. Enjoy the booth seating and inspect the images in the menu carefully as this is what you will be...

Asian in Uwajima

Cafe Penguin Hotel

Hotel… no, cafe… yes! Despite its name, you can't stay here. This cosy lunch spot offers lovingly prepared meals of pan-Asian cuisine, from bulgogi (Korean grilled beef) to Thai curry, served in an airy and...

Vegetarian in Matsuyama

SOHSOH

This is the first store of what has become a Japan-wide chain for Ehime-based SOHSOH. While meals are not completely vegetarian, they are vegetable and salad heavy with small fish and meat portions (which can be...

Noodles in Matsuyama

Goshiki Sōmen

Next to the central post office is this elegant Matsuyama institution, which specialises in goshiki sōmen (thin noodles in five different colours). You'll recognise it by the piles of colourful noodles in the...

Market in Uchiko

Uchiko Fresh Park Karari

Above the Oda River, this farmers market offers fresh, locally grown produce, prepared bentō (boxed meals) and regional specialities. There's a restaurant serving good teishoku meals.

Japanese in Uchiko

Restaurant Karari

This lovely spot by the walking bridge serves good teishoku meals. Try the Karari set (¥1200) and choose a main, served with bread or rice, from the picture menu. Then head up to the salad bar for your fill of...

Cafe in Uchiko

Nanze

Nice spot out the back of the visitors' centre with tons of parking. Offers interesting options including a seasonal set lunch, French toast, spaghetti and Locomoco (everyone's Hawaiian favourite!). Local...

Izakaya in Uwajima

Hozumi-tei

This izakaya has been serving up local food for over 70 years. If you request kyōdo ryōri (郷土料理) – meaning 'local cuisine' – the friendly owner should unlock his secrets. There's usually an English-speaker on...

Japanese in Matsuyama

Shikikaoru Dining Takizawa

Near the castle ropeway, this warmly austere restaurant serves simple, beautifully balanced Matsuyama-style cuisine at reasonable prices. Rice lunch sets (¥850) change daily but are invariably skillfully prepared...

Cafe in Uchiko

Mother Restaurant

At the turn-off to Yōkaichi is this friendly Japanese diner that prepares a tasty two-choice lunch menu and good, strong coffee.