Welcome to Hiraizumi
Home to Tōhoku's first Unesco World Heritage listing, Hiraizumi (平泉) is a handsome feudal town with architectural remnants courtesy of the gold-mining Ōshu Fujiwara clan who ruled here throughout the 12th century. Chief among the town's attractions is the Chūson-ji temple complex. Dedicated to the principles of Buddhism, the buildings have been thoughtfully integrated into the natural surrounds. While feudal strife eventually brought the old town's demise, visitors will appreciate modern Hiraizumi's understated charm.