Cultural in Sado-ga-shima

Earth Celebration

One of Sado's biggest drawcards is this three-day music, dance and arts festival, held during the third week in August. The event features okesa (folk dances), onidaiko (demon drum dances) and tsuburosashi (a phalli…
Music in Naeba

Fuji Rock Festival

The Fuji Rock Festival now ranks among the most prominent music festivals in the world. Big-name acts across a variety of genres – with ample indie, pop and electronica – take the stage over three days. It's a peace…
Festival in Niigata


Sake aficionados won't want to miss this event, held on the third weekend each March. It's a mammoth bacchanal, highlighting more than 90 varieties of sake from around Niigata. Kampai!