Cultural in Sendai

Sendai Tanabata Matsuri

Sendai’s biggest event celebrates a Chinese legend about the stars Vega and Altair. Vega was the king’s daughter who fell in love with and married Altair, a common herder. The king disapproved, so he formed the Milk…
Music in Sendai

Jōzenji Street Jazz Festival

Hundreds of buskers from across Japan perform in Sendai’s streets and arcades. Book your accommodation way, way in advance.
Religious in Matsushima

Zuigan-ji Tōdō

The approach to Zuigan-ji is lit with candlesticks to honour the ancient shrine.
Cultural in Sendai


Men brave subzero weather to don loincloths and pray for good fortune for the new year.
Light Show in Sendai

Sendai Pageant of Starlight

About 600,000 festive lights illuminate Aoba-dōri and Jōzenji-dōri.