Sendai’s biggest event celebrates a Chinese legend about the stars Vega and Altair. Vega was the king’s daughter who fell in love with and married Altair, a common herder. The king disapproved, so he formed the Milk…
Hundreds of buskers from across Japan perform in Sendai’s streets and arcades. Book your accommodation way, way in advance.
The approach to Zuigan-ji is lit with candlesticks to honour the ancient shrine.
Men brave subzero weather to don loincloths and pray for good fortune for the new year.
About 600,000 festive lights illuminate Aoba-dōri and Jōzenji-dōri.