Top things to do in Matsuyama

Top Choice Castle in Matsuyama

Matsuyama-jō

Perched on top of Mt Katsuyama in the centre of town, the castle dominates the city, as it has for centuries. Matsuyama-jō is one of Japan's finest surviving castles, and one of the very few with anything interestin…
Top Choice Seafood in Matsuyama

Kappō Yano

Yano-san and his family have been serving traditional meals at their popular seafood place a block back from APA Hotel for over 30 years. Choose from his chef's omakase courses from ¥3000, or go for a teishoku set m…
Top Choice Buddhist Temple in Matsuyama

Temple 51: Ishite-ji

East of Dōgo Onsen is Ishite-ji, the 51st of the 88 Temples and one of the most impressive in the circuit. Ishite means 'stone hand' and comes from a legend associated with Kōbō Daishi in which a baby was born with …
Top Choice Cafe in Matsuyama

Café Bleu

This lovely little music cafe serves tasty, simple sustenance with a picture menu and daily specials. The decor includes photos of Andy Warhol and Mick Jagger spying on you in the bathroom, vintage typewriters and s…
Top Choice Microbrewery in Matsuyama

Dōgo Bakushukan

Right by Dōgo Onsen Honkan, it's hard to walk past this brewery restaurant, a good spot for a locally made beer and a bite to eat after a relaxing soak. The names of the brews are allusions to novelist Natsume Sōsek…
Fish & Chips in Matsuyama

Agetai

This is a new concept taking into consideration that Ehime Prefecture is well known for its tai (snapper). Agetai offers up tasty dishes such as deep-fried snapper fish and chips (from ¥500), and deep-fried snapper …
Cafe in Matsuyama

Dōgo-no-machiya

With a traditional shopfront along the Dōgo arcade, this former teahouse now serves as a bakery-cafe offering burgers, sandwiches and soul-satisfying coffee and tea drinks. Its shotgun-style layout leads through bea…
Izakaya in Matsuyama

Tengu-no-Kakurega (Tengu Retreat)

A chic izakaya (inn) serving yakitori (skewers) and other dishes in a pleasant setting; try the omakase (chef's choice) set of grilled, skewered carnivore's delights (¥1260). Paper screens give onto a little garden …
Seafood in Matsuyama

Dōgo Uotake

At the start of the arcade in front of Dōgo Onsen Honkan, Uotake offers up excellent set-menu seafood meals. Enjoy the booth seating and inspect the images in the menu carefully as this is what you will be served. E…
Noodles in Matsuyama

Goshiki Sōmen

Next to the central post office is this elegant Matsuyama institution, which specialises in goshiki sōmen (thin noodles in five different colours). You'll recognise it by the piles of colourful noodles in the window…