Vegetarian in Matsuyama

This is the first store of what has become a Japan-wide chain for Ehime-based SOHSOH. While meals are not completely vegetarian, they are vegetable and salad heavy with small fish and meat portions (which can be removed when you order). It's extremely popular, so there are often lines to get in. Another SOHSOH restaurant is underground by Takashimaya at Shi-eki station.