Goshiki Sōmen

Noodles in Matsuyama

Next to the central post office is this elegant Matsuyama institution, which specialises in goshiki sōmen (thin noodles in five different colours). You'll recognise it by the piles of colourful noodles in the window waiting to be taken home as souvenirs. Set meals are around ¥1500; there is a picture menu with English descriptions of the most popular dishes.