There are two information centres opposite the station. Pick up a local map at either, or at the train station.
Ryokan Information Centre Accommodation booking, luggage storage (¥500 per item) or forwarding to your accommodation (¥100 per item), and bicycle rentals (¥400/800 per two hours/day; return by 5pm). Some English spoken.
Sozoro Kinosaki's main tourist-information centre has English-speaking staff and bicycle rentals (¥500/1000 per two hours/day; return by 5pm). It also runs various sightseeing tours and activities; inquiries should be made in advance through the website.