Akafuku Honten

Sweets in Ise-Shima

Akafuku has been making its signature style of mochi (pounded-rice cakes), coated in sweet adzuki-bean paste, for over three centuries. There are several branches around town, but it's worth visiting the main shop in Oharai-machi – the only one that opens at 5am for early-morning pilgrims – for its historic building and river-view terrace.