Top things to do

Historic Building in Itō


This inn, established in 1928, is now a national monument for its elegant woodwork. Each of its three storeys was designed by a different architect. Architecture buffs will love comparing the subtle differences, and…
Mountain in Itō

Mt Ōmuro

From Izu's seashore you can see this grassy dormant rice-bowl volcano peaking above the hills. Ride the eight-minute chairlift to the 580m summit where you can take in coastal views of Mt Fuji. There's a 1km walk ar…
Sushi in Itō

Fuji Ichi

The coastal road is lined with restaurants and fishmongers – this is both. Run by a laid-back Japanese Kiwi, this casual upstairs eatery is noted for its grilled fish and squid (cooked DIY on hot plates), but you ca…
Sushi in Itō


In a town famous for fish, it says something about this kaiten-sushi (conveyor-belt sushi restaurant) place that people are prepared to queue for cheap and tasty morsels of seafood. Bonus: they even have touch scree…
Izakaya in Itō


A cute izakaya cluttered with eclectic decor. The menu caters to all with cheap and tasty dishes such as jumbo okonomiyaki (¥730) alongside more adventurous options such as fried crocodile and horse or deer sashimi.…
Museum in Itō

Ikeda Museum of 20th Century Art

Art lovers will not want to miss out on this treasure trove of big names, such as Dalí, Warhol, Picasso, Lichtenstein and Miró, all on show in an abstract silver cube-shaped building. Take the bus from lane 6 at Itō…
Pub Food in Itō

Izu Kogen Brewery

Enjoy delicious thin-crust pizzas while sipping microbrewed beer and looking out to the sea. Then soak your toes in the foot onsen outside afterwards. Can life get any better?
Park in Itō

Nagisa Park

At the southern end of Orange Beach, this grassy park is studded with photogenic bronze figurative sculptures by local artist Shigeoka Kenji.
Bar in Itō


Intimate bar spinning soul and funk vinyl, on the main road towards the station from the Matsukawa.