Top things to do in Ehime Prefecture

Top Choice Castle in Matsuyama

Matsuyama-jō

Perched on top of Mt Katsuyama in the centre of town, the castle dominates the city, as it has for centuries. Matsuyama-jō is one of Japan's finest surviving castles, and one of the very few with anything interestin…
Top Choice Buddhist Temple in Ehime Prefecture

Temple 45: Iwaya-ji

Pilgrims will be hoofing it through Shikoku's mountainous interior to get here, but you'll want your own wheels if you're not a henro to get to the isolated, but extremely atmospheric Temple 45, the Iwaya-ji. Its cl…
Top Choice Historic Site in Uchiko

Yōkaichi Historic District

Uchiko's picturesque and protected main street has a number of interesting buildings, many of which now serve as museums, souvenir stalls, craft shops, accommodation and charming teahouses. The old buildings typical…
Top Choice Seafood in Matsuyama

Kappō Yano

Yano-san and his family have been serving traditional meals at their popular seafood place a block back from APA Hotel for over 30 years. Choose from his chef's omakase courses from ¥3000, or go for a teishoku set m…
Top Choice Buddhist Temple in Matsuyama

Temple 51: Ishite-ji

East of Dōgo Onsen is Ishite-ji, the 51st of the 88 Temples and one of the most impressive in the circuit. Ishite means 'stone hand' and comes from a legend associated with Kōbō Daishi in which a baby was born with …
Top Choice Shinto Shrine in Uwajima

Taga-jinja & Sex Museum

Once upon a time, many Shintō shrines had a connection to fertility rites. Of those that remain, Taga-jinja is one of the best known. The grounds of the shrine have a few tree-trunk phalluses and numerous statues an…
Top Choice Castle in Ōzu

Ōzu-jō

One of Japan's most authentically reconstructed castles, Ōzu-jō and its outlying buildings are original survivors from the Edo period. The castle is an impressive sight above the river, but exploring its interior is…
Top Choice Cafe in Matsuyama

Café Bleu

This lovely little music cafe serves tasty, simple sustenance with a picture menu and daily specials. The decor includes photos of Andy Warhol and Mick Jagger spying on you in the bathroom, vintage typewriters and s…
Top Choice Microbrewery in Matsuyama

Dōgo Bakushukan

Right by Dōgo Onsen Honkan, it's hard to walk past this brewery restaurant, a good spot for a locally made beer and a bite to eat after a relaxing soak. The names of the brews are allusions to novelist Natsume Sōsek…
Top Choice Seafood in Uwajima

Wabisuke

This restaurant, just off the arcade, is an elegant spot to try the local tai (sea bream) specialities, available here as a tai-meshi gozen (sea bream set course; ¥1880). There is a picture menu, plenty of small pla…