Top Choice Seafood in Matsuyama

Kappō Yano

Yano-san and his family have been running their local's seafood place for over 30 years a block back from APA Hotel in Matsumae-chō. Serving traditional meals, choose from his chef's omakase courses from ¥3000, or g…
Top Choice Cafe in Matsuyama

Café Bleu

This lovely little music cafe serves tasty, simple sustenance with a picture menu and daily specials. The decor includes photos of Andy Warhol and Mick Jagger spying on you in the bathroom, vintage typewriters and s…
Top Choice Seafood in Uwajima


This restaurant, just off the arcade, is an elegant spot to try the local tai (sea bream) specialities, available here as a tai-meshi gozen (sea bream set course; ¥1880). There is a picture menu, plenty of small pla…
Izakaya in Matsuyama

Tengu no Kakurega

A chic izakaya (inn) serving yakitori (skewers) and other dishes in a pleasant setting; try the omakase (chef's choice) set of grilled, skewered carnivore's delights (¥1260). Paper screens give onto a little garden …
Bakery in Uwajima

Boulangerie Riz

Heavenly, light and crisp pastries and breads made with rice flour (50% – not gluten-free) are the house speciality at this bakery along the Kisaiya Road (きさいやロ−ド) shopping arcade. Enjoy a simple breakfast at the co…
Noodles in Matsuyama

Goshiki Sōmen

Next to the central post office is this elegant Matsuyama institution, which specialises in goshiki sōmen (thin noodles in five different colours). You'll recognise it by the piles of colourful noodles in the window…
Vegetarian in Matsuyama


This is the first store of what has become a Japan-wide chain for Ehime-based SOHSOH. While meals are not completely vegetarian, they are vegetable and salad heavy with small fish and meat portions (which can be rem…
Asian in Uwajima

Cafe Penguin Hotel

Hotel…no, cafe…yes! Despite its name, you can't stay here. This cosy lunch spot offers lovingly prepared meals of pan-Asian cuisine, from bulgogi to Thai curry, served in a salubriously airy and peaceful environment…
Cafe in Matsuyama


With a traditional shopfront along the Dōgo arcade, this former teahouse now serves as a bakery-cafe offering burgers, sandwiches and soul-satisfying coffee and tea drinks. Its shotgun-style layout leads through bea…
Market in Uchiko

Uchiko Fresh Park Karari

Above the Oda River, this farmers market offers fresh, locally grown produce, prepared bentō (boxed meals), regional specialities and a restaurant serving good teishoku meals.