Attractions

Top Choice Castle in Matsuyama

Matsuyama-jō

Perched on top of Mt Katsuyama in the centre of town, the castle dominates the city, as it has for centuries. Matsuyama-jō is one of Japan's finest surviving castles, and one of the very few with anything interestin…
Top Choice Buddhist Temple in Ehime Prefecture

Temple 45: Iwaya-ji

Pilgrims will be hoofing it through Shikoku's mountainous interior to get here, but you'll want your own wheels if you're not a henro to get to the isolated, but extremely atmospheric Temple 45, the Iwaya-ji. Its cl…
Top Choice Historic Site in Uchiko

Yōkaichi Historic District

Uchiko's picturesque and protected main street has a number of interesting buildings, many of which now serve as museums, souvenir stalls, craft shops, accommodation and charming teahouses. The old buildings typical…
Top Choice Buddhist Temple in Matsuyama

Temple 51: Ishite-ji

East of Dōgo Onsen is Ishite-ji, the 51st of the 88 Temples and one of the most impressive in the circuit. Ishite means 'stone hand' and comes from a legend associated with Kōbō Daishi in which a baby was born with …
Top Choice Shinto Shrine in Uwajima

Taga-jinja & Sex Museum

Once upon a time, many Shintō shrines had a connection to fertility rites. Of those that remain, Taga-jinja is one of the best known. The grounds of the shrine have a few tree-trunk phalluses and numerous statues an…
Top Choice Castle in Ōzu

Ōzu-jō

One of Japan's most authentically reconstructed castles, Ōzu-jō and its outlying buildings are original survivors from the Edo period. The castle is an impressive sight above the river, but exploring its interior is…
Area in Ōzu

Old Town

Ōzu's old town is well worth a stroll, with a number of Meiji-era houses plus Akarenga-kan, a red-brick building constructed in 1901, which was originally Ōzu Commercial Bank but later became the town's police HQ. S…
Castle in Uwajima

Uwajima-jō

Dating from 1601, Uwajima-jō is a small three-storey castle on an 80m-high hill in the centre of town. The present structure was rebuilt in 1666 by the daimyō (regional lord) Date Munetoshi. The donjon (main keep) i…
Museum in Uchiko

Museum of Commerce & Domestic Life

A few minutes' walk north along the main road from the visitors' centre is the Museum of Commerce & Domestic Life, which exhibits historical materials and wax figures portraying a typical merchant's home of the …
Museum in Uwajima

Date Museum

The well-presented exhibits at the excellent Date Museum are dedicated to the Date family, who ruled Uwajima from the castle for 250 years during the Tokugawa period. The explanations are mostly in Japanese, but a l…