These venerable wine cellars just east of town open their doors to visitors to explain the Marsala-making process and the fascinating history of local viticulture. Afterwards, visitors can sample the goods in Florio's spiffy tasting room (tastes of four wines, accompanied by hors d'oeuvres, are included in the tour price). Take bus 16 from Piazza del Popolo.

Other producers in the same area include Pellegrino, Donnafugata, Rallo, Mavis and Intorcia.