Loretta Caponi

Fashion & Accessories

in Santa Maria Novella

An old family name dressing the aristocracy for eons, this utterly gorgeous shop with frescoed ceilings, polished parquet and bijou winter garden sells hand-embroidered sleepwear for men and women, bed and table linen, slippers, bathrobes and exquisitely smocked children's clothes (enter via the second entrance at Via degli Antinari 5). Think posh boudoir vibe.

Loretta Caponi's first-ever model for women dating to 1967 – a full-length, long-sleeved smocked robe produced in a variety of dashingly handsome fabrics – still sells like hotcakes and costs a mere €250.