Gucci

Fashion & Accessories in Santa Maria Novella

Gucci's flagship store on Florence's most swish shopping strip is as much a lesson in sensational interior design as an enticing space in which to ogle at glitzy on-trend fashion for men, women and children. Gucci first made its name with luggage and leather accessories created in a tiny saddlery shop around the corner, and is now the world's best-known Florentine trademark.

Thanks to family feuding there are no Guccis left in the business but the name still excites aficionados.